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The 20th of February 2020 we attended the television program “Løvens Hule” on DR, for the second time. This time we came back with more confidence and experience, and a hope for investment. We searched for 150.000 dkk for 10 % of the company.

Hard work

I have worked really hard since the last time I attend “Løvens Hule”. I have been making lots of Smokepins by hand, to build up a storage. I have even hired more people to help be produce larger amounts.

Tastings for the lions

I presented some smoked pork rinds, salmon roll, together with a home caught sea trout, for the Lions. They didn’t hide their eagerness to taste more of my smoked food. They were very thrilled to taste some of the new food that I had brought this time. There was no doubt that they loved it!

Keep fighting

Unfortunately, none of the lions were interested in investing. But it is a very useful opportunity that Christian Amstedt (one of five lions) offered me. It is an indispensable conversation, and I am looking very much forward to get advice from him.

But this doesn’t hold us back! My passion is what motivates me to keep evolving my company. We are little by little trying to expand our company. One of our next goals is getting ready for international costumers. To expand further than the Norwegian countries.


We are very happy for all the good feedback we receive from our customers, because without all of your support, we wouldn’t be where we are today. Thank you!